Home » Allow The Chips To Consume Cookies! Michel et Augustin Creates Community and Bonding Possibilities Around Kooky Confections

Allow The Chips To Consume Cookies! Michel et Augustin Creates Community and Bonding Possibilities Around Kooky Confections

The Short Version: When Marie Antoinette stated, « allow them to consume dessert, » it could have now been because she ended up being hogging most of the Michel et Augustin snacks for herself. Childhood friends Michel and Augustin met in secondary school, and, if they found their adult 9-to-5 tasks becoming unfulfilling, they began a cookie business with a foundation in French pastry. Quickly forward 13 decades, together with two buddies have actually practices in France and nyc and generally are attracting worldwide making use of their cookies, pastries, yogurts, mousses, along with other sweets made with easy, pronounceable materials. The duo in addition shows aspiring bakers that perfecting the art of French pastry is actually attainable through their particular cookbooks and entertaining open residence courses. Michel and Augustin’s fantasy is easy: to make the globe look and come together over a shared love of candies.


The storyline of Michel et Augustin started merely adequate. Two guys started palling around in middle school and became great buddies. But, as with many teenage friendships, the 2 parted means after graduation to follow along with their very own routes.

Michel discovered himself working in finance in ny, and Augustin was employed in advertising and marketing for Air France. But both eventually became disillusioned using the 9-to-5 work associated with the world of business. They reconnected plus the duo devised a wild plan to find out all 1,263 bakeries in France and develop the basics of the very best confectioneries the united states had to provide. They blogged a novel regarding it — their particular first cooperation!

After doing their particular journey, in 2004, Michel and Augustin aproned-up and set from a adventure: baking in Augustin’s kitchen area. Their purpose was to produce a type of snacks as well as other sweets made with natural ingredients and really love. And, after tirelessly screening and tasting more than 300 recipes, their own first mixture was given birth to: the small round butter cookie. Michel et Augustin was given birth to!

The pair found rapid success, and consistently innovate a lot more delicious productions, such as for instance a decadent natural yogurt in a bottle, that has been found just once Michel and Augustin knew their unique valued cow could generate over butter. They sell their products or services because of the signature « kookiness » as well as the happiness they infuse into their yummy snacks.

Spreading a Love for French Pastry across the World

Michel et Augustin is mostly about more than just generating a delicious cookie. The firm is actually bent on attracting from France’s wealthy cooking history to generate masterful desserts.

« it is not more or less cookies — it’s about a love of French pastry, » said Lily Dionne-Jermanovich, Michel et Agustin’s Communications and material Director. « everything we make is related to French pastry methods. We a really strong union with pastry making as a company. »

But Lily informed you an attraction for and expertise of French pastry is not only kepted for your product developers (they call them the « recipe staff ») at Michel et Augustin. Area of the organization’s kooky society is actually revealing the love and expertise of pastry making therefore every member of the team, in France and Brooklyn, can teach getting a French pastry chef and use the nationwide exam (named a « C.A.P. »). In this way, everybody is able to participate in innovating brand new meals and speak knowledgeably with followers, customers, and customers.

« once per week in France and when four weeks in nyc, our Banana Farm (« office ») becomes a pastry course in which we have been going right on through a traditional curriculum of French pastry and training when it comes down to certification, » she mentioned. « It doesn’t matter if you are an internet site . designer or in sales — the chance is urged for several. »

Though Michel et Augustin provides a far more expansive product line in France, the company sticks to the exact same basics and concepts of production for several items.

« finished . all our items have commonly is actually a genuine awareness of flavor and also to the ingredients, » Lily mentioned. « We focus on the high quality and user friendliness of elements, and then try to keep consitently the element list as pronounceable possible. »

This effects not only in a yummy decadence, but in addition a goody you can easily feel good about eating along with your special someone.

A Collection of Treats Perfect for revealing With Your Sweetheart

Thereis just something about sharing candies that starts the day appropriate or ends up a fantastic day. And Michel et Augustin’s designs had been intended for just these occasions.

« It really is a minute of indulgence at the conclusion of a night out together, » Lily said. « It is delicious making with clean components, which helps to make the minute much better. It feels very good to indulge. »

Because of so many deserving goodies to choose from, there is no want to pick just one. While there are numerous more choices in France — from candy mousse to decadent yogurts and, however, unique cookies — there are many solutions in the usa nicely.

Lily ended up being rapid to suggest the most wonderful snacks to give to or appreciate with this significant other.

« our very own best-selling cookie is all of our 4-Cookie Squares, » she stated. « These include like little square tarts, are offered in three flavors, and will end up being therefore conveniently provided. We also provide Cookie Buttons, that are hazelnut candy processor snacks with hazelnut ganache in. They arrive in packs of two — one for me personally, choice for you! »

For partners just who love their unique early morning routine together, Lily informed united states Puff Palmiers are an attractive a.m. choice.

« they might be puff pastry and taste like Elephant Ears, » she stated. « They’re awesome light and flaky and perfect for revealing more than breakfast with coffee or at beverage time. »

Whether you and your honey tend to be chocoholics or value the fine butteriness of caramel (or everything in between), Michel et Augustin has a deserving combat for discussing (or sneaking off with for your own personel clandestine cookie affair).

Get Involved within Banana Farm

Michel et Augustin’s approach is the fact that pleasure of sweets is within the sharing. So that it should be no surprise society engagement is actually a large area of the business’s business objective. Many people are welcomed to end in and lesbian chat rooms (and style cookies) at their own Banana Farms (workplaces) in Paris, Lyon, or Brooklyn.

This mindset began within start associated with the company and is also element of its center. And Lily noted this approach is exemplified within the organizations open homes.

« straight away, Michel and Augustin opened up the doors regarding apartment to next-door neighbors, buddies, consumers, and passersby, for people supply them comments, to taste cookies, to flavor new meals they certainly were evaluating, and to go out with them and mention whatever they happened to be carrying out, » she stated. « It’s something which’s important to all of us now. »

Open up residence from the Banana Farm happens about basic Thursday of every thirty days in France and New York. Lily informed united states these events provide a means for the company supply back into the community by teaching all of them regarding the background and strategies of French pastry.

« We invite everyone, family members, friends, customers, and people in the future share meals, » she said. « We do taste exams, focus teams, and play video games. It really is a real community occasion. »

Not only is it fun and tummy-pleasing to wait, but if you do not have a cookie companion, just imagine the rest of the dessert aficionados you might meet in the Banana Farm. After all, if someone else loves Michel et Augustin addresses, you are aware they will have great flavor, and you should have one thing to connect more than.

Michel et Augustin: devoted to Random Acts of Kookiness

In true Michel and Augustin form, the duo began a Random Acts of Kookiness initiative to motivate and delight anyone. From a tribute to Michael Jackson into cookie rectangular occasion and their torrid Greek account, Michel and Augustin infuse hilarity and happiness into all they do. You can see exactly why their unique snacks are incredibly addictive — they can be made out of 100 % natural ingredients and good vibes.

Up after that the company is a cookbook that aims to help you readers yet others tackle the intimidation associated with French pastry.

« We’re generating a French pastry cookbook for the US, and it’s about having fun with these hard quality recipes, » Lily stated. « We’re breaking it down and stating you can do it. Whenever we can, everyone can, and then we’re sharing our very own development. »

Michel et Augustin can also be seeking to start the popular chocolate mousse in the US.

« our very own dream for the candy mousse is always to seduce The usa’s preferences. »

And, after sampling their cookies and various other snacks, the usa is actually surely set for a lengthy romance thereupon mousse.